The Maurice Lacroix Aikon is the Swiss brand's contemporary sports-luxury line, introduced in 2016 as a direct evolution of the earlier Pontos S. Made in Switzerland, the Aikon is defined by its distinctive five-pointed star-shaped case construction — each lug is a separate component bolted to the mid-case — a design detail that is both structural and immediately recognisable. The collection spans analogue three-hand models and chronographs, and is produced for both men and women.
What defines the Aikon as a watch
The Aikon case is built around an integrated lug system that allows straps and bracelets to be swapped without tools — a practical feature that also underpins the collection's versatility. Case diameters typically run from around 35 mm in the smaller references up to 44 mm in the larger men's models, covering dress-adjacent wear through to a more assertive sports profile. The crown and pushers are signed and screwed down on water-resistant references, and the sapphire crystal is standard across the line. Movements are Swiss Made, ranging from reliable quartz calibres in entry references to automatic movements in the higher tiers — the latter offering a display caseback so the rotor and bridges are visible.
Aikon chronographs versus three-hand models
The choice between a chronograph and a three-hand Aikon is primarily one of wrist presence and intended use. Chronograph references add sub-dials and pushers, increasing visual complexity and case thickness; they suit wearers who want a sportier read on the dial. The three-hand models — including date variants — sit closer to a dress watch in silhouette and work as well in a business context as on a weekend. Both configurations are available in steel-bracelet and strap versions, and dial colours range from clean white and black through to more expressive blue and grey options.
Maurice Lacroix Aikon in our selection
The Aikon pieces available here are priced from around USD 2,450 up to approximately USD 3,700, placing them firmly in the entry tier of luxury watches — above fashion-watch territory but below the stratosphere of grand complications. The selection covers both men's and women's references across analogue and chronograph configurations. If you are comparing the Aikon against Maurice Lacroix's dressier sibling line, the Maurice Lacroix Pontos offers a more classical case architecture. For the full Maurice Lacroix offer, visit the Maurice Lacroix brand page, or browse the broader Swiss Made watches category to compare across other Swiss houses.
Is the Maurice Lacroix Aikon a good watch for the money?
At its price point, the Aikon competes with the lower tiers of TAG Heuer and Tudor. It offers a genuine Swiss Made movement, a sapphire crystal, and tool-free strap interchange — features that are not guaranteed at this price from all competitors. The integrated-lug case design is proprietary and holds its visual identity clearly, which matters for long-term wearability. It is not a dress watch, and it is not a dive watch — it occupies the sports-luxury middle ground that suits daily wear in professional and casual settings alike.
